On October 16, 2011, Salma Hayek attended the world premiere of Puss in Boots aboard Royal Caribbean's Allure of the Seas, docked at Port Everglades in Fort Lauderdale, Florida. 

The event was notable for being held on a cruise ship, providing a unique setting for the film's debut.

 Hayek, who voiced Kitty Softpaws in the animated feature, was joined by co-star Antonio Banderas, the voice of Puss, as they promoted the film during this special event.

Despite inclement weather, including rain and gusty winds, Hayek and Banderas engaged with fans and media, showcasing their dedication to the film's promotion. 

The premiere was part of a global promotional tour for Puss in Boots, which included stops in various countries before its U.S. release on October 28, 2011. The film received positive reviews and was a box office success, grossing over $555 million worldwide.

Hayek's appearance at this unconventional premiere highlighted her commitment to the project and her ability to connect with audiences in diverse settings.