Salma Hayek transformed into jailed clairvoyant Pina Auriemma as she debuted her bright red hair for the first time while on set of House Of Gucci in Rome. 

The actress, 54, was pictured in full costume as she chatted on the phone in-between takes on Thursday.

Salma bore a striking resemblance to the clairvoyant, who was sentenced to 25 years in prison after Maurizio Gucci's murder trial in 1998.